Donnerstag, 26. März 2015

First speakers announced for the Global E-commerce Summit 2015

The first speakers have been announced for the upcoming Global E-commerce Summit, June 8 – 10 2015. The two-day conference will be held in one of Barcelona's most beautiful hotels: Hotel Arts, only yards away from the beach.

The newly confirmed speakers include Diane Wang, Founder & CEO of DHgate.com and stated as one of Asia most powerful businesswomen by Forbes. In 2004, Diane founded DHgate.com. Aside from her duties leading DHgate, she has been an integral member of the APEC Business Advisory Committee since 2011 spearheading its cross-border ecommerce initiative.

Also on the main stage will be it the American Ph.D Kit Yarrow. Kit is an award-winning consumer research psychologist, professor, author and consultant. Kit's unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. She will share the stage with the Dutch professor Cor Molenaar, who just has released his 23rd book on retail. Both speakers will go into the psychology and changing behavior of consumers and the steps retailers need to make to keep up.

We're proud that Sucharita Mulpuru will join us in Barcelona to host the US track on day 1. Sucharita is a principal analyst on Forrester's eBusiness team where she focuses primarily on e-commerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

The China track on day two will be hosted by Lac Tran, EVP of E-commerce at Web2asia. Lac is a professional in e-commerce and digital strategies in China with the ability to successfully sell ideas, inspire teams, and drive goals.

Take a look at all confirmed speakers right here.

Make sure you don’t miss the Global E-commerce Summit on June 8 - 10, three days of inspiring e-commerce action! Register now.

Donnerstag, 26. Februar 2015


Strategies in a competitive global e-commerce landscape
The world is getting smaller and borders are increasingly blurring. This presents various opportunities for retailers to reach potential customers.

Expanding sales to foreign countries is an excellent means by which the home market saturation can be compensated. At the same time, the prospect of entering a new market can be frightening. In order to be successful in global retailing, vendors need to establish which markets are suitable for them and develop an individually tailored strategy accordingly. During the Global E-commerce Summit highly experienced global retailers will provide insights regarding their strategies and share their success stories and pitfalls. How did they broach foreign markets? How did they develop a strategy and which obstacles did they face?

Across all channels
While expanding global, how to design a good cross channel strategy? What does the effort involved in omnichannel – being ever-present everywhere – demand of your organization? Which choices will you be confronted with and what types of employee, with which set of skills, will you need to ensure success? Leading retailers share their experiences and give practical tips.

New business models
Digital is changing the way brands and marketeers communicate with consumers; thus it can be difficult to keep up with trends. What's hot today can be cold tomorrow. New business models are changing the online retail game in profound ways. Never before have your customers been able to contribute so directly to your company's product design, marketing, and sales efforts – if you know how to tap into them, that is. That's why this year's Global E-commerce Summit is full of topics like Communities and Crowdsourcing, MeCommerce, Personalization, Big Data and other important emerging digital trends that will impact brands and marketeers in 2015 and beyond.

The Global E-Commerce Summit is the leading international event focusing on the most important trends and developments in global e-commerce, cross-border trade and omnichannel retail.

The first keynote speakers are now confirmed:

- Diane Wang,  Founder & CEO of DHgate.com and stated as one of Asia most powerful businesswomen by Forbes.

- Kit Yarrow, Kit is an award-winning consumer research psychologist, professor, author and consultant. Kit's unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. 

- Cor Molenaar, Dutch professor and retail expert, who just has released his 23rd book on retail.

- Sucharita Mulpuru, she is a principal analyst on Forrester's eBusiness team where she focuses primarily on e-commerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
-  Ken Hughes, Europe's leading Consumer & Shopper behaviouralist. He is a global thought leader in many areas of shopper psychology & consumer behaviour, particularly demand-led retail technology, retail futurology and omnichannel strategy.

And many more…!!

Get in touch with over 700 delegates and 60 speakers from over 40 different nationalities. We are looking forward to meeting you on the most inspiring e-commerce days of this year: June 8 – 10 2015, Barcelona, for the 7th edition of the Global E-commerce Summit.


URL GLOBAL E-COMMERCE SUMMIT
http://e-commercesummit.com/?utm_source=etailgermanysite&utm_medium=blogpost&utm_campaign=ges15

Donnerstag, 18. September 2014

eTail Deutschland! Vom 17. bis zum 19. März 2014! 
Besucht uns im Maritim Preart Hotel in Berlin! 
http://etaildeutschland.wbresearch.com/

Montag, 7. Juli 2014

Worldwide Business Research launches the eTail Nordic Conference taking place on 14th -15th October in Copenhagen


Adam Shaw, Head of eTail EMEA & APAC, discusses why the Nordic region is one of the best opportunities for e-commerce.  


Q: So what is eTail Nordic


A: eTail Nordic is a conference which will provide Nordic and International Retailers a how to guide for expanding their online retail businesses through multiple channels and across borders.


Q: So why did you decide to launch in the Nordics


A: After hugely successful events in US, UK, Latin America, Asia, Germany & France we were requested by Scandinavian retailers to bring our event to the Nordic  region.

With the Nordics market expanding, the threat to existing traditional retailers is the influx of International e-commerce stores moving into this region. With our global experience through creating  eTail brand globally we will bring together our network of leading e-commerce speakers from the leading retailers worldwide to share their own experiences, case studies to benefit the Nordic market. 


Q: Who has contributed to your agenda? 


A: We have worked with over 75 senior decision makers. Those who will be speaking are:

Ø  Ola Strömberg (Keynote speech), CEO, CDON.com

Ø  Moritz Hau (Keynote speech), Managing Director for Germany and Nordics, ASOS (Germany)

Ø  Peter Keerberg (Keynote speech), CEO, Jotex

Ø  Mercedes Vidal Lobato, Head of Global Web and Digital, IKEA

Ø  Klaus Salminen, e-Commerce and Online Marketing Director, Electrolux

Ø  Per Svanstrom, Head of Digital Business, Ellos Group   (Advisory Board)

Ø  Steve Wind-Mozley, SVP e-Commerce, BBC Worldwide   (UK)

Ø  Christopher Häggström, Digital Marketing and e-Commerce Director, Yves Rocher

Ø  Anders Rahr, e-Commerce Director, Tiger of Sweden

Ø  Karin Jelkeby, Omni-channel Director, Elkjøp

Ø  Joakim Dymling, Head of Online Sales, Consortio Fashion Group (Advisory Board)

Ø  Wilko Klaassen, Global Online Director, Husqvarna

Ø  Hannu Vangsgaard, Head of Digital, Dansk Supermarked

Ø  Noelia Guinón, e-Commerce Director, Bjorn Borg

Ø  Henrik Tingwall, Head of Online Sales, Apoteket

Ø  Pouria Loghmani, Nordic e-Commerce Director, Dustin   (Advisory Board)

Ø  Anders Lunde, Head of Social Media, JYSK

Ø  Linda Hellqvist, Global e-Marketing Director, Oriflame

Ø  Therese Reutersward, e-Commerce Director, Nespresso

Ø  Henrik Oscarsson, COO, Adlibris

Ø  Pascal Lanoo, Head of Mobile Development, Voyages-SNCF (France)

Ø  Thilo Bendler, VP Knowledge Management, Otto Group (Germany)

Ø  Ole Johan Lindøe, Marketing and e-Commerce Director, Moods of Norway

Ø  Casper Remmer Jeppesen, Head of e-Commerce, 3 Mobile   (Advisory Board)

Ø  Robert Gunnarson, Social Media and Mobile Director, Ving Sweden

Ø  Marius ørvik, Head of Digital, Jernia

Ø  Randi Eide Nordlien, e-Commerce Director, Bik Bok

Ø  Johan Englund, Founder and Marketing Director, Lekmer

Ø  Svante Tegner, CEO, Bubbleroom

Ø  Karin Berg, Head of Social Media, Lidl Sweden

Ø  Filip Elverhøy, Norway Digital Director, Elkjøp

Ø  Fredrik Norberg, Founder and CMO, Fyndiq

Ø  Mikael Torstensson, Online Marketing Director, NetOnNet

Ø  Johan Såvenstrand, CTO &e-Commerce Director, Ginza

Ø  Thibault Deslorieux, Head of International Expansion, Tikamoon (France)

Ø  Arnaud Vanpoperhinge, CEO, Tikamoon (France)

Ø  Glen Richardson, CMO, Fruugo

Ø  Kåre Berenthz-Nicolaisen, Head of Digital Marketing, Bilka

Ø  Anders Stensønes, Head of Analytics, Apotek1

Ø  Dave Elston, e-Commerce Director for Europe, Clark’s International (UK)

Ø  Mirko Caspar, Managing Director, Mister Spex (Germany)

Ø  Jorge Reyes, Head of Online Marketing, Myphotobook.de (Germany)

Ø  Monika Dagberg, e-Commerce Director, Granngarden

Ø  Alexander Arnesen, Co-Founder, Sprell


Moderated by


Ø  John Lawson, CEO, ColderICE (USA)

Ø  Karl Philip Lund, Head of Web Team, Netthandelen & Lecturer at Oslo School of Management



Q: What challenges are you solving?


A: Through the research, several important themes were uncovered and have formed the backbone of the agenda: Omni-channel strategy, Internationalisation and Data optimisation.

Omni-channel is the biggest area of concern for traditional Bricks and Mortar retailers; this is because they are not used to operating online, offline and through intermediary channels such as mobile devices. Therefore, they often operate within silo’s and have little interaction and connectivity between the different consumer touch-points. As a result of this, presenting a single brand across these channels has been difficult; at the moment there is no recognised best-practice for an Omni-channel strategy. eTail Nordic will provide detailed examples of Omni-channel strategy and Mobile Commerce, providing actionable examples and discussions from Elkjop, Apoteket, Bubbleroom, Tiger of Sweden, Oriflame and many more.

With Mobile Commerce becoming a key facet of e-Commerce strategy, eTail Nordic will address these issues through international best-practice examples from Voyages-SNCF in France and a Case Study Revolution from Yves Rocher, amongst other sessions.

The concept of Internationalisation is something that is becoming increasingly important to retailers across the world, least of all in Scandinavia, where many Nordic retailers are looking to enter fresh markets around the world. This is because the Nordic marketplace is saturated and retailers must look to advance abroad in order to seek profit. eTail Nordic addresses these issues through presentations from Bjorn Borg and Drill-down Roundtables specialising in a specific market.


Q: Who is the conference for?


A: The conference is targeted to senior level e-commerce professionals who want to learn about best practice techniques. 


Q: How can you register for this event



A: Registrations are accepted through our website at www.etailnordic.com, over the phone at +44 (0) 207 368 9465 or you can email us directly at etail@wbr.co.uk


Freitag, 16. Mai 2014

Will 'open innovation' take Tesco's multichannel success to the next level?

‘Tesco Labs’ is to be headed by Nick Lansley, former head of R&D of Tesco who joined the company in 1987, and is one of the company's digital founding fathers. Mr. Lansley has in the past been working on Tesco's m-commerce development. Mr. Lansley will be one of the speakers at the upcoming Global E-Commerce Summit in Barcelona. He will shed light on Tesco's new Innovation Lab and how it will help to take consumer centric, multichannel innovation to the next level.

'Multi-channel shopping is becoming the norm in UK retail, and is driving a fundamental shift in the way UK consumers shop', states the introduction to a PwC research report analyzing the evolution of shopping behavior in the UK. Without a doubt, the UK is a world leader when it comes to multichannel shopping - both in terms of consumer behavior as in terms of retailers quickly adapting their offer to the increasing digitalization (and mobilization) of the purchase path.

Multichannel as a necessity
For the British supermarket giant Tesco, also the country's largest retailer, keeping up with the evolving retail landscape is also a necessity: sales in large format stores have been falling throughout the past years, and customers are increasingly spending money online. Tesco.com, officially launched in 2000, is already the UK's largest online retailer, processing more than 50,000 orders per week. Tesco has always been abreast of latest trends, not hesitating to try out out-of-the-box approaches such as an interactive virtual store at Gatwick airport in 2012. It's priority is to continue offering the consumer a seamless shopping experience and excellent service throughout his entire purchase journey- no matter which devices and channels are involved.

Charge cuts and innovation
The year 2014 has already known two important milestones towards Tesco's enhanced multichannel success: Tesco announced price cuts to its online shopping charges and the complete drop of charges for click and collect services throughout the UK. Even more importantly, Tesco opened up a brand new innovation 'lab' in London in January in order to tap the expertise of the British startup- and SME community. The new lab is to gather ideas and technical inspiration from startups and SMEs and use them to solve challenges and better serve the new generation of omnichannel customers. This new strategy of 'open innovation' is supposed to allow Tesco to bundle experience and market insight in order to identify the best ideas and put them into practice.

Nick Lansley
"Tesco Labs" is to be headed by Nick Lansley, former head of R&D of Tesco who joined the company in 1987, and is one of the company's digital founding fathers. Mr. Lansley has in the past been working on Tesco's m-commerce development. In 2011, Mr. Lansley had shared his expertise on mobile grocery shopping speaking at several European conferences.

In his presentation titled Turning Mobile Commerce into a Social Experience, Mr. Lansley described the perfect mobile shopping experience as effortless, motivating customers to replace their long-and-labored shopping habits with little-and-often retail excursions. In order to better understand the customers, Mr. Lansley categorized them in three groups of mobile grocery shoppers: 'Whereas the "hunters" have a very specific idea of which product they seek and readily browse through stores to find the best offer, the "gatherers" only have a loose plan of what to shop and where to get it. This group wanders mobile shops and might be incentivised to buy other products as well. The "groundhogs" rarely have a plan of what exactly to buy, instead relying on their previous order. They lack the patience to navigate the store. In order to target hunters and gatherers, retailers can make use of a variety of communication measures. This group uses available information to grasp new ideas and to perform a purchase.'

Mr Lansley will be one of the speakers at the upcoming Global E-Commerce Summit in Barcelona, taking place from June 16-18th 2014. As a Company Member or Business Partner from Ecommerce Europe you get free entrance for this inspiring, three day event. Register now

Donnerstag, 10. April 2014

Are you ready to serve the new generation of customers?


Join the leading global online and cross-channel retailers across the globe.

Retail is going through its next revolution and it is the customers who are dictating its pace. Seeking instant satisfaction, connected shoppers switch devices, maintain presence on multiple channels simultaneously and are ready to buy in any country. Are you ready to seamlessly serve this new generation of customers?

Visit the Global E-commerce Summit, 16 – 18 June 2014 in Barcelona, where industry leaders will share independent experiences and practical insights for delegates from over 25 different countries.

Who will you meet?
The delegates at the Global E-commerce Summit comprise a unique grouping of key movers and shakers in omnichannel retail. They are all internationally focused and responsible for more than one country and together a hybrid mix of major retailers, pure-players and brands.


*Omnichannel is key
Valeria Dominquez, E-commerce & Omnichannel Director at fashion retail brand Adolfo Dominguez, will reveal the ins & outs of new omnichannel projects which integrate every boutique with the central warehouse.


*Tesco's success story, the world of innovation
In this presentation, Nick Lansley one of the founding fathers of Tesco.com, will point out why Tesco.com is so successful where other supermarkets are struggling to survive.

*Online grocery, what's happening?
Malcolm Pinkerton, Research Director e-commerce at Planet Retail, will discuss the growth and opportunities of selling food online. ‘Why do people shop and do not shop online is one of the topics he focuses on.

*Tomorrow's Shopping – Get Intimate to Win
Ibrahim Ibrahim, Managing Director and owner of Portland, will assert that the internet will liberate shops instead of cannibalizing them. In his presentation, he will explore the convergence of digital and physical experiences that will define the new notion of the shop.

What can you expect from our speakers?
The organising committee of the Global E-commerce Summit has met with James Hardy and Alice Taylor, two of our expert speakers this year. Check out the inspiring interview with James Hardy here, and with Alice Taylor here. It gives a good preview of what you can expect on 16 – 18 June.

You can be a part of this inspiring, three-day event and benefit from the excellent networking opportunities it offers. Registernow.

We are looking forward to meeting you in Barcelona on 16 – 18 June 2014!

Donnerstag, 6. Februar 2014

The Next E-commerce Revolution: No Borders, No Channels


Retail is going through its next revolution and it is the customers who are dictating its pace. Seeking instant satisfaction, connected shoppers switch devices, maintain presence on multiple channels simultaneously and are ready to buy in any country. Retailers need to get ready to seamlessly serve this new generation of customers, breaking down barriers and demonstrating their agility in the breathtaking dynamics of this new era.

Launched six years ago the GlobalE-Commerce Summit is the leading international event focusing on the most important trends and developments in global e-commerce, cross border trade and omnichannel retail. After editions in Amsterdam and Monaco the summit has landed in Barcelona, which is now the home of the summit and the awards for four years.

Three days with inspiring key notes, market insights, business strategies, useful business cases, networking possibilities (like the Global E-commerce Party) and of course the 4th  edition of the European E-commerce Award ceremonies.

First speakers are now confirmed:

- Our chairwoman for both days: Juliet Mann, broadcasting journalist who has worked in newsrooms around the world for CNN International, Sky News, Reuters, CNBC, BBC and LBC Radio.

- Manel Jadraque, Managing Director of Desigual, will speak about the omnichannel strategy of the casual wear brand

- Valeria Dominguez is E-commerce Director and a member of the executive committee at fashion retail brand Adolfo Dominguez, a publicly traded company founded in 1976 with 700 boutiques in 35 countries. During her tenure sales have increased by 945% and the site was ranked among the top 3 best e-commerce sites in Spain.

- Rowan Gormley, who used to work for Sir Richard Branson at Virgin, where he ran both Virgin Money and Virgin Wines, launched Naked Wines in 2008. Turnover at the company hit £40m last year.

- James Hardy is the Director EMEA for Alibaba.com Europe which is a global e-commerce platform for small businesses helping them expand to overseas markets.

- Jeremy Hodara, Co-CEO Africa Internet Holding. Jumia is one of the firms trying to get a head-start in that market, not yet profitable but spending heavily, following Amazon's model, to grab market share and establish its brand.

- Alice Taylor is the founder and CEO of MakieLab, a UK-based company that lets users customize and 3D-print their own toys: the Makies.

- Julia.Q.Zhu, founder of provides in her presentation a glimpse of China’s dynamic online retailing ecosystem and breaks down best practices Western companies can implement to build an effective China e-commerce strategy.

The Summit and speakers focus on the following market segments and product categories:
Fashion, Home & Garden, Food, Electronics and Entertainment.

In the next period, a lot of new information about speakers, program items and the 4th edition of the European E-commerce Awards will be announced. So stay up to date by following the Global E-commerce Summit on social media, Facebook, Twitter and LinkedIn.

Don’t you forget to register now, benefit from the early bird rate and save €200,-

We are looking forward meeting you in Barcelona, June 16 - 18, 2013!